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The Interview made just over $1 million at the box office Thursday, for a per-screen average of $3,142 from its 331 theaters. Assuming normal box office erosion, it will likely make it to $3 million in traditional ticket sales by the end of Christmas weekend.
At first blush, that number seems pretty good. Making $1 million in a single day, on so few screens, is definitely an accomplishment. And the per-screen average isn't bad either. The film finished 15th in overall sales on the day, but it finishes seventh in per-screen average, with three of the films coming in ahead of it — Selma, American Sniper, and the Indian import PK — playing on fewer screens. (Releasing a film to a handful of theaters first, to build excitement and hopefully r