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Addictive “brain hijacking” methods used by social media giants to keep users on their platforms have harmful effects, particularly on children, according to industry insider Rex Lee, who says the companies may be violating child protection laws and consumer protection laws by employing such techniques.
Lee, who has over 35 years of experience in the tech and telecom industry, recently testified before Congress, speaking to members about some of the deceptive practices used by social media networks—in particular, “brain hijacking.”
“The first time I’d ever heard of brain hijacking, I thought it was something from a science fiction movie,” he recently told EpochTV’s Crossroads program.
He said that social media apps, including those developed by Google, Meta, and Bytedance, are intentionally developed to be addictive.