Most websites aren’t known for having a “kill count.” Kiwi Farms is. Its victims reportedly include Julie Terryberry, who in 2016 took her life after being targeted by users of the site. Two years later, after years of harassment from Kiwi Farms trolls, Chloe Sagal lit herself on fire in a public park. In June 2021, an American video game developer based in Japan, named David Ginder, took their life amid a campaign of Kiwi Farms abuse.

Kiwi Farms is a forum similar in design to 4chan or 8chan, where anonymous posters gather. But instead of just spreading noxious discourse, Kiwi Farms users turn to the site to plan and coordinate. They work to make the lives of their targets a living hell. Their tactics include doxxing, SWATing, defaming, encouraging self-harm, and stalking, online and sometimes off.

Kiwi Farms harvests anguish. It thrives on pain and revels in death. Users of the innocuously named forum prey on the vulnerable and marginalized—people who are transgender, neurodivergent, disabled, financially struggling—with persistent and twisted harassment campaigns. Despite its penchant for destroying lives, Kiwi Farms has been mostly overlooked by the media for much of the site’s existence. That is partly because of who it attacks, but also because reporters are wary of becoming targets themselves. The users call their victims “lolcows” because their pain can be milked for laughs. The group made its purpose clear on its Twitter page before it was taken down: “Gossip and exploitation of mentally handicapped for amusement purposes.”