
Anheuser-Busch placed two marketing executives on leave following backlash over Bud Light's collaboration with a transgender activist, the latest attempt by the company at damage control amid a conservative boycott of the brand.
Alissa Heinerscheid, Bud Light's marketing vice president, has reportedly been placed on involuntary leave. Anheuser-Busch also placed her boss, Daniel Blake, who oversees marketing for the company's larger brands, on a leave of absence, according to the Wall Street Journal.
"Given the circumstances, Alissa has decided to take a leave of absence which we support," an Anheuser-Busch spokeswoman told the Journal. "Daniel has also decided to take a leave of absence."
Anheuser-Busch's sidelining of the executives comes as the company has faced a conservative boycott this month for Bud Light's collaboration with transgender influencer Dylan Mulvaney. The backlash started April 1, when Mulvaney shared images and videos revealing the partnership, one of them showing a special Bud Light can featuring the influencer's face. One video showed Mulvaney drinking a Bud Light beer in a bathtub.