Type of Content
Approved Story
1
Format
Region
News Item Format
Standard
Image Caption
JAKUB PORZYCKI/NURPHOTO/ZUMA PRESS
Autocurated
0
Bud Light no longer rules the American beer market.
Modelo Especial overtook the brand as the top-selling U.S. beer in May, punctuating a monthslong boycott of Bud Light that has reshuffled the beer industry.
Modelo represented 8.4% of U.S. retail-store beer sales in the four weeks ended June 3, compared with 7.3% for Bud Light, according to an analysis of Nielsen data by consulting firm Bump Williams.
Bud Light’s sales have tanked since April, when transgender influencer Dylan Mulvaney posted an image on Instagram of a personalized Bud Light can that the brand had sent her as a gift. The Instagram post sparked an uproar, and brewer Anheuser-Busch InBev’s response to the boycott angered even more people.
Bud Light’s sales were down about 24% in the week ended June 3 compared with the same week last year, according to Bump Williams. Other Anheuser-Busch brands also have taken a hit, including Budweiser and Michelob Ultra.