
MSNBC
Important Note: This page offers a media bias rating for online content on MSNBC.com only. AllSides does not rate the bias of broadcast TV or radio content.
MSNBC (stylized as msnbc) is an American basic cable and satellite channel that provides news coverage and political opinion on current events. It is owned by the NBCUniversal News Group.
MSNBC's Self-Proclaimed Progressive Bias
Beginning in the mid-2000s, MSNBC's opinion programming increasingly reflected its concept of political progressivism. In October 2010, it publicly acknowledged this with a marketing campaign it called "Lean Forward." Further, in September 2013, MSNBC launched its revamped official website under the tagline, "What Progressives Have Been Waiting For." Their current tagline is: "This is who we are.
In the year 2023, former President Donald Trump decided he was fed up with the term “woke.” At a rally in June, he said, “I don’t like the term ‘woke,’ because I hear woke, woke, woke. You know it’s like just a term they use, half the people can’t even define it. They don’t know what it is.” It was a striking admission from a demagogue who had long used the term to whip up reactionary fury over a supposed social revolution. Given that Trump doesn’t back away from language because it’s unclear or tainted by bad faith usage, his lament hinted at exhaustion, the realization that so-called “wokeness” can’t be milked for fearmongering the way it once could.