
This week, the Washington Post and market research group Ipsos jointly released a new poll finding that 61% of Americans think DEI (Diversity, Equity, and Inclusion) efforts in businesses are “a good thing”, and that support rises to 69% when the concept of DEI is explained in a full sentence-long definition. Meanwhile, businesses around the country are gutting DEI programmes adopted in 2020 and 2021, citing their unpopularity. Can these new figures really be true?