
A new real estate platform lets buyers see the political affiliations of their future neighbors and how many dogs may be living on their block.
Why it matters: Tech startup Oyssey believes social data – like age, education and income demographics – is influencing buyers more than the physical conditions of a home.
Driving the news: Oyssey is soft launching in South Florida and New York City this month. The company developed a website that lets buyers search for homes as well as a tool that streamlines contract negotiations.