
There was a looming media question that hung over the 2024 Olympics in Paris as the world arrived in the French capital: Could the Olympics get its groove back? Prior to Paris, Olympic viewership had tumbled significantly in recent cycles, including a disastrous 2022 Beijing Winter Olympics, which averaged 11.4 million across all NBC Universal platforms, the least-watched Olympics in the modern era. But Paris changed that. The 2024 Summer Olympics averaged a whopping 30.7 million viewers per day, the most-watched Olympics since London in 2012. There is important context....