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Tens of thousands of music fans will descend on the California desert this weekend for the first of two iterations of the Coachella Music and Arts festival outside of Palm Springs, Calif.
Approximately 80,000 to 100,000 fans each weekend will have coughed up the $599 ticket price to see headliners Lady Gaga, Travis Scott, Green Day and Post Malone. But ticket price is often just the cost of entry — many of those fans will spend more than a $1,000 per weekend on lodging and cough up hundreds of dollars more for food, drinks and merchandise. It’s a substantial spend for any of the 20-somethings in Coachella’s target demographic. But festival organizers have increasingly helped finance their purchase through payment plan programs.