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When civilization collapses, J.C. Cole will be ready.
He’s founded Safe Haven Farms, a maximum security compound to ride out the next pandemic or climate-change disaster. And those who can afford to join him will also have a shot at survival, he promises. But the price tag isn’t cheap.
A $3 million investment in his startup isn’t just about getting admission. Members “also get a stake in a potentially profitable network of local farm franchises that could reduce the probability of a catastrophic event in the first place,” writes Douglas Rushkoff in his new book, “Survival of the Richest: Escape Fantasies of the Tech Billionaires” (W.W. Norton).