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(The Knife Media) In our analysis of journalist Cathy Newman’s interview with Jordan Peterson, we showed how Newman and subsequent media coverage portrayed the University of Toronto professor as a misogynist for his stance on subjects like the gender pay gap. In addition to conducting a full Knife analysis and rating the coverage (which we discuss in more detail here), we also used the Four Quadrant Model developed by Eric Weinstein, mathematician and managing director of Thiel Capital. We found the model insightful and spoke in depth with Weinstein about it. He explained how it can be applied to demonstrate the problems not only with the Peterson coverage, but with many other examples of media misrepresentation.