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President Trump's campaign and key allies plan to make allegations of bias by social media platforms a core part of their 2020 strategy, officials tell Axios.
The big picture: Look for ads, speeches and sustained attacks on Facebook and Twitter in particular, the sources say. The irony: The social platforms are created and staffed largely by liberals — but often used most effectively in politics by conservatives, the data shows.
Why it matters: Trump successfully turned the vast majority of his supporters against traditional media, and he hopes to do the same against the social media companies.
Republicans' internal data shows it stirs up the base like few other topics.
"In the same way we've seen trust in legacy media organizations deteriorate over the past year, there are similarities with social media companies," a top Republican operative involved in the effort told me.