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https://www.washingtonexaminer.com/politics/what-does-no-college-football-mean-…
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The cancellation of the Big 10 football season likely means a loss of millions of dollars for college towns such as Columbus, the home of The Ohio State University.

On Tuesday, the Big 10 formally delayed its fall athletics season, and could reschedule it for the spring.

“One of the big impacts in college towns will be retailers,” John Crossman, CEO of Crossman Career Builders, said in an email to The Center Square.

“As if they weren’t facing enough issues, the lack of students is a huge impact,” Crossman added. Retailers are all about volume and everything that decreases volume hurts them significantly.”