In the aftermath of a major marketing controversy in which Bud Light partnered with transgender influencer Dylan Mulvaney and triggered a substantial boycott of the product, one consumer advocacy group has launched a service to warn people of woke practices at major firms.

Consumers' Research this week announced the launch of "Woke Alerts," a digital notification service that informs users when companies engage in political activism. Those who sign up will receive text message updates informing them of such moves.

"In light of the recent direction taken by companies like Bud Light, Jack Daniels, and Bank of America, we are launching Woke Alerts to help consumers make better-informed decisions about where to spend their money," Consumers' Research President Will Hild said in a statement. "We believe companies should focus on their customers and not woke politicians and progressive activists. Nor should they be compelled to act in a certain way based on pressure from ESG extremists."