Elon Musk declares “it is war” on ad industry as X sues over “illegal boycott”

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http://arstechnica.com/tech-policy/2024/08/elon-musk-declares-it-is-war-on-ad-i…
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Elon Musk's X Corp. today sued the World Federation of Advertisers and several large corporations, claiming they "conspired, along with dozens of non-defendant co-conspirators, to collectively withhold billions of dollars in advertising revenue" from the social network formerly known as Twitter. "We tried peace for 2 years, now it is war," Musk wrote today, a little over eight months after telling boycotting advertisers to "go fuck yourself." X's lawsuit in US District Court for the Northern District of Texas targets a World Federation of Advertisers initiative called the Global Alliance...