
Elon Musk has declared 'war' on a group of advertisers by launching a lawsuit over an alleged 'illegal boycott' of his social media platform X. The company filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted. It accused the advertising group's initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Mr Musk bought Twitter for $44billion in late 2022 and overhauled its staff and policies. Mr...