It's easy to let your emotions take the lead during a tragic situation like the fires in the Amazon rainforest. Social media led the charge to draw attention to the fires that went largely ignored by most of the world for about three weeks. Twitter users started hashtags like #PrayforAmazonas, #AmazonRainforest and #ActForTheAmazon before politicians began to speak out.
French President Emmanuel Macron was one of the first foreign leaders to tweet about the fires. Macron came under criticism for sharing an outdated photo on social media. Celebrities like Leonardo DiCaprio and Madonna also shared incorrect photos. Some of the images were of past fires in the Amazon and others weren't of the Amazon at all.