X owner Elon Musk has a message for advertisers: “We tried peace for 2 years, now it is war.” The owner of X, formerly Twitter, posted that message Tuesday alongside an announcement from X Chief Executive Officer (CEO) Linda Yaccarino that the social media platform is suing a group of advertisers that belong to the World Federation of Advertisers (WFA) global media alliance, including CVS Health (CVS), Unilever PLC (UL), Mars, and Orsted. The suit alleges that the WFA conspired to “collectively withhold billions of dollars in advertising revenue” from...

Matt Stringer is a reporter for The Texan who writes about all things government, politics, and public policy. He graduated from Odessa College with an Associate Degree in Paralegal Studies and a Bachelor’s Degree in Management and Leadership. In his free time, you will find him in the great outdoors, usually in the Davis Mountains and Big Bend region of Southwest Texas.

Billionaire Elon Musk declared “war” on Tuesday after filing a lawsuit against a handful of advertisers for allegedly violating antitrust laws by illegally boycotting his social media company and depriving X billions in revenue. Musk and X Corp. CEO Linda Yaccarino took to the social media platform to address the lawsuit against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers, and GARM members CVS Health, Mars, Orsted and Unilever. The lawsuit claims the group of advertisers allegedly “conspired” to withhold billions in revenue from the social...

History will record another milestone in Elon Musk’s sad descent from high-tech innovator to stumblebum troll with the news that he’s suing one-time advertisers for agreeing that X is a lousy place to advertise. Musk claims it’s a conspiracy aimed at destroying the social media platform formerly known as Twitter after Musk destroyed it himself with a cascade of inept decision-making and right-wing platforming. On Tuesday, X filed a federal antitrust lawsuit against GARM, the Global Alliance for Responsible Media. The alliance was created in 2019 by the World Federation...

Elon Musk has declared 'war' on a group of advertisers by launching a lawsuit over an alleged 'illegal boycott' of his social media platform X. The company filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted. It accused the advertising group's initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Mr Musk bought Twitter for $44billion in late 2022 and overhauled its staff and policies. Mr...

Elon Musk’s social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws. The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted. It accused the advertising group’s brand safety initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for...

Elon Musk‘s social media platform X filed an antitrust lawsuit against the Global Alliance for Responsible Media, accusing the international advertising group of illegally boycotting companies, including the video-sharing site Rumble and other platforms. X Corp. CEO Linda Yaccarino posted a video Tuesday announcing X, formerly known as Twitter, filed a lawsuit against GARM, World Federation Advertisers, and top members of GARM such as Mars, CVS Health, Unilever, and Orsted.

Brands had been wary of rapid changes initiated on X under Elon Musk’s ownership. Elon Musk’s social media platform X has sued a global advertising alliance and several major companies, including Mars and CVS Health, accusing them of unlawfully conspiring to boycott the site and causing it to lose revenue. X filed the lawsuit on Tuesday in federal court in Texas against the World Federation of Advertisers, Unilever and Danish renewable energy company Orsted, in addition to Mars and CVS Health. The lawsuit said (PDF) advertisers, acting through a World...

Elon Musk's X Corp. today sued the World Federation of Advertisers and several large corporations, claiming they "conspired, along with dozens of non-defendant co-conspirators, to collectively withhold billions of dollars in advertising revenue" from the social network formerly known as Twitter.