On Monday, Apple debuted its technologically advanced but comically overpriced Apple Vision Pro Augmented Reality (AR) headset. It costs $3,500, or as we like to measure things in the video game industry, seven PlayStation 5s. While pitched as revolutionary new tech, though the mechanics of it may be somewhat different from what we’ve seen before, the use cases are the exact same thing we’ve seen through countless plus for Virtual Reality, namely via Meta these past few years in particular. No, we do not have Mark Zuckerberg’s legless, joyless metaverse...

Apple launched its Vision Pro virtual reality headset yesterday (June 5) during the 2023 Worldwide Developers Conference (WWDC)—but it deliberately avoided both the terms “virtual reality” and “headset” in talking about the device. In fact, the language used to debut the product was precise in many ways. “It’s not often we get the chance to define an entirely new category,” said Richard Howarth, Apple’s vice president of industrial design, during the presentation.

Apple showed enough of its Vision Pro headset on Monday to spark excitement — but it will probably take another year or so to know if we have truly entered a new era of "spatial computing," as the company calls it. The big picture:: The vision Apple painted is tantalizing and expansive — but also incomplete and expensive. Be smart: The device won't ship till "early next year." That means more time will pass between now and the Vision Pro's arrival than has already passed since the launch of ChatGPT...

Apple's new Vision XR headset was introduced at Apple’s annual developer conference (WWDC) in Cupertino today, after ten years of development. Their new “spatial computing” headset is the hottest story in tech. The Apple Vision does VR and AR. Users can dial how much of each they want. We’ll know a lot more tomorrow as reviewers who tried it this aftertoon weigh in, but here’s my hot take on what we saw today. The list of features is impressive. The gesture control is exquisitely thought out. I was surprised and...

Apple’s AAPL -0.76%decrease; red down pointing triangle augmented-reality device is finally real. The company has the rest of the year to give consumers a real reason to spend nearly $3,500 on it. Apple used the opening keynote of its annual Worldwide Developers Conference on Monday to introduce the Vision Pro, an AR headset that also allows for virtual-reality uses. The device has been heavily rumored for months, and the design was mostly in line with previously reported leaks, resembling a pair of high-tech ski goggles tethered with a power cable...

Today Apple finally unveiled the Vision Pro, its brand new "spatial computer." It's pretty! It's cutting edge! At $3,500 it's also… overwhelmingly expensive! But beyond the jokes and the memes, there was a moment in Apple's new launch trailer for the Vision Pro headset that almost made my stomach lurch. A moment that felt borderline dystopian. It occurred roughly halfway through the above video. A dad stands awkwardly in the kitchen. He's using the Vision Pro headset to check his email when his daughter – dressed to play soccer complete...

I assumed this external battery pack meant the headset itself would feel as light as a feather, but it still felt hefty. Once I adjusted both a bigger backstrap and the top soft strap, I went through another calibration process, which concluded with an audible chime of approval. (Still, a light orb appeared in the middle distance throughout my demo.) The Vision Pro interface is intuitive—within a few gestures and taps on the digital crown, I had it down. External cameras obviate the need for hand controllers, because the device...

After a roughly 30 minute demo that ran through the major features that are yet ready to test I came away convinced that Apple has delivered nothing less than a genuine leapfrog in capability and execution of XR — or mixed reality with its new Apple Vision Pro. To be super clear, I’m not saying it delivers on all promises, is a genuinely new paradigm in computing or any other high powered claim that Apple hopes to deliver on once it ships. I will need a lot more time with...

CUPERTINO, Calif. -- Apple’s new headset is billed as a design breakthrough with googles that feature 12 cameras, six microphones and sensors that will place users between the virtual and real worlds, allowing them to control apps with just their eyes and hands. The company on Monday unveiled the new headset dubbed “Vision Pro” after years of speculation, The Associated Press reported. “This marks the beginning of a journey that will bring a new dimension to powerful personal technology,” Apple CEO Tim Cook told the crowd at Apple’s corporate headquarters....