Remember when the actor Matt Damon pontificated about how “fortune favors the brave” people who invest with Crypto.com? Or when the director Spike Lee applauded the digital rebellion championed by Coin Cloud? Since the spectacular collapse of the cryptocurrency exchange FTX, Mr. Damon, Mr. Lee and most other crypto-touting celebrities have largely gone silent — and for good reason.

We should have seen it coming.

Someone called “Bankman-Fried” is probably not the best guy to trust with your money.

Especially given he’s just 30 years old, looks like a Fyre Festival committee member, slobs around in the tax-free Bahamas in his shorts and sandals, and until a few days ago, reigned supreme in a financial world dubbed a delusional “rat poison” by the world’s greatest businessman, Warren Buffett.

Celebrity Brand Endorsement, What Else? George Clooney made an estimated $40 million endorsing Nespresso, while Beyoncé signed a multi-year contract with Pepsi worth $50 million, making the $26 million deal that Taylor Swift signed with Coca-Cola in 2013 look … a little flat.

And as Harry Styles and Gucci bring vibrant colour to a new collection, Lionel Messi and Kylian Mbappé will be facing off in the World Cup Final, the Argentine kitted out in Adidas and the Frenchman wearing Nike.