That was the term the CEO of Anheuser-Busch’s parent company used to explain the hangover from Bud Light’s partnership with transgender influencer Dylan Mulvaney.

AB InBev CEO Michel Doukeris told the Financial Times that Bud Light sales have dropped and the brand’s public image ruined because of “misinformation and confusion” about a can of Bud Light emblazoned with Ms. Mulvaney’s face.

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Anheuser-Busch InBev CEO Michel Doukeris addressed the Bud Light controversy in the company’s earnings call Thursday, saying it’s “too early to have a full view” of the impact of sponsoring an Instagram post by transgender influencer Dylan Mulvaney.

Anheuser-Busch products will no longer be served at some gay bars in Chicago in light of the beer giant's distancing from transgender influencer Dylan Mulvaney.

2Bears Tavern Group, which owns four gay bars in the Windy City, called out Anheuser-Busch InBev's "abandonment of its support" of Dylan Mulvaney on Thursday.

The organization will no longer serve Anheuser-Busch beverages at their bars, which includes Bud Light, Goose Island 312 and Busch Light.

Anheuser-Busch said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist.

Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a personalized Bud Light can to transgender activist and influencer Dylan Mulvaney as part of a promotion for the beer brand’s March Madness contest.

The maker of Bud Light, Anheuser-Busch, said on Tuesday that two of its executives were on a leave of absence after the beer was featured in a social media promotion by a transgender influencer.

Bud Light’s sales have slumped amid calls for a boycott because of the advertisement and criticism of the company’s response to the backlash, which included targeted harassment of one of the executives who is on leave.

Anheuser-Busch placed two marketing executives on leave following backlash over Bud Light's collaboration with a transgender activist, the latest attempt by the company at damage control amid a conservative boycott of the brand. 

Alissa Heinerscheid, Bud Light's marketing vice president, has reportedly been placed on involuntary leave. Anheuser-Busch also placed her boss, Daniel Blake, who oversees marketing for the company's larger brands, on a leave of absence, according to the Wall Street Journal. 

The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report.

Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.

Heinerscheid has led the brand since June. It’s unclear if her replacement will be permanent.

Some conservatives and MAGA commentators pounced on Anheuser-Busch CEO Brendan Whitworth's connections to the CIA amid the continuing backlash against his company's recent Bud Light promotion featuring influencer Dylan Mulvaney.

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.

It happens again and again: Nike and social-justice advocate Colin Kaepernick. M&M’s and female “spokescandies.” And last week, Bud Light and its parent company Anheuser Busch were targeted by singer Kid Rock and others after partnering with Dylan Mulvaney, a transgender woman and influencer, in its marketing.

After the backlash from right-wing and conservative customers following the company's decision to give trans activist and influencer Dylan Mulvaney a sponsorship deal, critics have pointed at Bud Light's Vice President Alissa Heinerscheid's vision for the company as responsible for the brand's recent move.