Hulu
Disney CEO Bob Iger’s potential willingness to sell Hulu is a reversal in strategy
Disney CEO Bob Iger’s apparent openness to selling Hulu marks a stark reversal in strategy for the company — and an even more surprising shift if Iger sells the streaming service to Comcast.
Iger said Thursday in an exclusive CNBC interview with David Faber that “everything is on the table” with regard to Hulu’s future.
Exclusive: Hulu to begin accepting political issue ads
Disney on Wednesday confirmed to Axios that it would allow political issue ads — in addition to candidate ads — on Hulu's streaming service, effective immediately, bringing Hulu's ad policies to parity with Disney's cable networks.
Why it matters: The change comes amid a controversy over Hulu's decision to reject political issue ads around guns and abortions from Democratic groups.
Hulu Denied Democratic Political Ads From Airing. Two Days Later, It Changed Its Mind.
Disney confirmed in a statement to Axios it will change Hulu’s advertising policies to allow political advertising. The decision comes only two days after the company denied ads created by the Democratic Congressional Campaign Committee and the Democratic Governors Association. The denial had sparked online outrage among Democrats.
Hulu caves after Democrats threaten boycott of Disney-owned streaming giant
Hulu appears to have backed down after users on Twitter slammed the TV and movie streaming service when it announced that it would not be running Democratic-backed political ads on issues like abortion and gun rights.
According to The Washington Post, The Democratic Senatorial Campaign Committee, Democratic Congressional Campaign Committee, and Democratic Governors Association all attempted to purchase slots for a joint ad buy on Hulu, which is majority owned by Disney. But in the end, none of them were reportedly aired.