The board, which is run independently of Meta and funded through a grant by the company, described the policy as “incoherent, lacking in persuasive justification and inappropriately focused on how content has been created, rather than on which specific harms it aims to prevent.”

The recommendation came as part of the board’s review of Meta’s decision to leave up a manipulated video of President Biden on Facebook that was edited to make it appear as though he was inappropriately touching his granddaughter.

A video on Facebook manipulated to suggest that President Joe Biden behaves inappropriately toward women can remain on the platform, but only because of a problematic loophole in Meta’s “incoherent” policies, the company’s Oversight Board said Monday.

The loophole threatens elections worldwide and should be closed as soon as possible, the quasi-judicial board added.

Meta was told to label any media that featured edits of politicians generated by artificial intelligence.

The Oversight Board, an organization created by Meta to oversee what content the company removes from Facebook and Instagram, ruled on Monday that Meta had to leave AI-generated media designed to deceive the public on its platforms but that it had to label them as such.

Meta CEO Mark Zuckerberg says he’s “ready today” to fight Elon Musk, who owns Twitter (currently rebranding as X), and said that although he had previously suggested August 26th as the date for their cage match, Musk hasn’t confirmed. “Not holding my breath,” said Zuckerberg, who also included a screenshot of Musk’s post on X / Twitter about lifting weights to prepare.

Meta boss Mark Zuckerberg says its new social media platform, Threads, has lost more than half its users.

The Twitter rival rocketed to more than 100 million users within five days of its launch earlier this month.

But Mr Zuckerberg has acknowledged those numbers have now tumbled.

"If you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet," he said.

Social media app Threads, Meta’s new Twitter alternative, has seen a nearly 70% decline in the number of daily active users since its July 7 peak, according to market intelligence firm Sensor Tower, spoiling their explosive launch just two weeks ago and paling in comparison to Twitter, the social media giant it’s trying to dethrone.

Threads’ daily active users stands at around 13 million—down from 44 million on July 7—and the average daily time spent on the app is four minutes, which is down from its launch day peak of 19 minutes, according to Sensor Tower.

User traffic on Twitter has slowed since the launch of Meta’s text-based platform Threads, which has already surpassed 100 million sign-ups since its debut last week.

Threads launched in the U.S. on Wednesday and is being touted by Meta executives like Instagram chief Adam Mosseri as a more positive “public square” for communities “that never really embraced Twitter.” So far, users seem to be on board.