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In 1992, the infamous Democratic strategist and campaign adviser, James Carville, famously coined the phrase "It’s the economy, stupid" as part of a campaign effort to win voters to Bill Clinton.
It was a contentious presidential year. President George H. W. Bush was seeking re-election but given the prevailing recession and growing economic uncertainty, Carville identified the pain point that would ultimately deliver votes to secure the presidency for the Democrats.
I was 4 years old in 1992, so I don’t remember much from that year, yet that phrase, and more so the strategy behind the phrase, has been taught and discussed in the decades following its birth. As we enter the home stretch in what has shaped up to be another contentious election, the strategy and the sentiment from 30 years prior remains the same today.