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Supermarket giant Kroger is spearheading a novel approach to fighting theft and errors at self-checkout lanes by deploying AI and camera technology, sparking a debate on customer experience, ethics, and privacy even as prominent chains dealing with massive shoplifting problems carefully watch how technology contributes to solving the problem.
The Street reports that Kroger has taken a major step in leveraging AI technology to scrutinize customer activity at self-checkout lanes, a move that is as innovative as it is controversial. The technology, developed by Everseen Visual AI, employs cameras to monitor how customers scan and bag their items, flagging discrepancies and abnormal patterns to store personnel. If a customer neglects to scan an item, the system alerts them, and upon a second missed item, staff are notified. The initiative has been rolled out in over 1,700 stores, with plans for a chain-wide implementation across 2,800 stores in 35 states.