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The top executive at McDonald’s said that “misinformation” about the company’s position on the ongoing Israel-Hamas war has hurt sales in the Middle East and in Muslim countries worldwide.
Chris Kempczinski, the president and CEO of McDonald’s, acknowledged on Thursday that “several markets in the Middle East and some outside the region are experiencing a meaningful business impact due to the war and associated misinformation that is affecting brands like McDonald’s.”
As calls to boycott the US fast-food giant have grown, Kempczinski wrote in a LinkedIn post that he found the development “disheartening and ill-founded.”