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Spotify has reached a new deal with star podcaster Joe Rogan that will allow his hit show to be distributed broadly.
Rogan’s fresh deal—estimated to be worth as much as $250 million over its multiyear term, according to people familiar with the matter—involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales.
Under the new licensing agreement, Spotify will sell ads for and distribute “The Joe Rogan Experience” across several podcast platforms, including in a video format on YouTube, the company said Friday. Under his previous deal, the show was exclusive to Spotify.
“The Joe Rogan Experience” has released more than 2,200 episodes.
“Cool conversations are a kind of mental nourishment,” Rogan said in a Spotify blog post announcing the new deal. Listening to those discussions “encourages people to have similar conversations with their friends, and it just generally makes life more interesting.”