Target is once again in hot water over its handling of its LGBTQ+ merchandise.

The company announced Thursday that it will only offer its Pride Month collection online and in select stores. The move comes after Target faced criticism and calls for boycotts from conservatives last year over its related merchandise during Pride celebrations and into the holiday season.

According to a statement, the brick-and-mortar Target stores that will be selected to carry LGBTQ+ merchandise—including adult apparel, home goods, foods and beverages—will be decided "based on historical sales performance." It also plans to spotlight LGBTQ-owned brands during Pride Month both in stores and online.

The announcement has sparked renewed backlash for the retailer, with many people accusing Target of giving in to pressure from the conservative-led boycotts. As Newsweek previously reported, Target's share price took momentary dips in May and June 2023 after the calls for boycotts began, but ended the year with a 7.46 percent increase on its share price.