
Morning Call
The Morning Call, the third largest newspaper in Pennsylvania and the leading media company in the Lehigh Valley, has nearly 120 years of publishing history in the Allentown-Bethlehem-Easton area of Pennsylvania. The publishing company’s products reach nearly 70 percent of Lehigh Valley adults when the audience of themorningcall.com and The Morning Call are combined. That reach is even greater when specialty publications such as The Morning Call’s Spanish weekly Fin de Semana, Go Guide Street and Inspire Health are added into its distribution mix. In its community, The Morning Call brand is active additionally in many special initiatives: It conducts an annual survey of the region’s employees and announces the results in the Top Workplaces special publication at the beginning of each year, conducts a readers’ choice program of all area businesses, is an active community sponsor of events such as Musikfest and the Great Allentown Fair, and its special newscasts can be seen during games at the AAA IronPigs Coca-Cola Park and at the Lehigh Valley Phantoms’ PPL Center.
Eric Roberts remembers it like it was yesterday. The Parkland High School guidance counselor and the public address announcer for numerous Trojans sports teams remembers all too well the tragedy that unfolded on June 15, 2005. It was on that day that newly graduated Justin Sheftel lost his life while crossing Ocean Highway in Ocean City, Maryland, while on a Senior Week vacation with his friends, all of whom had recently graduated from Parkland. He was hit by a drunken driver. “It was a unique week,” Roberts said. “Graduation for...