MediaPost
MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, the OMMA conferences (30+ events per year), seven annual award shows, and a suite of 50+ industry-focused email newsletters & blogs.
Type of Content
Approved Story
1
Format
Hide on the following page types:
Front Page
Tag Pages
Topic Pages
Community Pages
Region
News Item Format
Standard
Story Cluster
Autocurated
1
External ID
5777336
Bad Bunny, the world’s most-watched music star, is now the face (and body) of Calvin Klein’s latest underwear campaign -- a splashy play to win back relevance and revenue in the U.S. Shot by fashion photographer Mario Sorrenti, the spring campaign echoes Calvin Klein’s long tradition of provocative star turns, with sultry video content and high-visibility out-of-home placements showing off the performer’s signature confidence and considerable star power. What sets this campaign apart isn’t the creative treatment but the potential reach. Previous ambassadors like "The Bear"’s Jeremy Allen White, BTS’...