Bad Bunny has caused quite a stir online with the reveal of his new campaign for Calvin Klein which has seen the star strip down to nothing but his tighty whiteys. The Puerto Rican artist has joined the great lineage of CK hunks which also includes the likes of Mark Wahlberg, Justin Bieber, Brandon Flynn, Maluma, Jacob Elordi, Shawn Mendes and Jeremy Allen White. “This has been in the works for some time now, seeing it finally come to life has been gratifying,” Bad Bunny commented on the campaign. “I’m...

Bad Bunny is showing off a lot more than his Calvins in the spring 2025 campaign for Calvin Klein’s new icon cotton stretch underwear. The campaign, which was unveiled Tuesday on the Calvin Klein website, features the musical artist, whose song “EoO” is the campaign’s soundtrack, in black and white briefs and a white tank top, posing in front of a three-mirrored backdrop and showcasing his many tattoos. Read on for more about the campaign and fans’ responses to it. Bad Bunny says the campaign ‘has been in the works...

Bad Bunny, the world’s most-watched music star, is now the face (and body) of Calvin Klein’s latest underwear campaign -- a splashy play to win back relevance and revenue in the U.S. Shot by fashion photographer Mario Sorrenti, the spring campaign echoes Calvin Klein’s long tradition of provocative star turns, with sultry video content and high-visibility out-of-home placements showing off the performer’s signature confidence and considerable star power. What sets this campaign apart isn’t the creative treatment but the potential reach.