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Some corporation had to show how 'woke' marketing could cost an iconic American brand dearly in terms of its image, its sales, and its market capitalization.
We should all be grateful to Anheuser-Busch.
Some corporation had to show how “woke” marketing could cost an iconic American brand dearly in terms of its image, its sales, and its market capitalization.
Through its special beer can produced for transgender influencer Dylan Mulvaney, Anheuser-Busch, in effect, volunteered for duty.
The CEO of General Motors didn’t really say in the 1950s that what’s good for GM is good for the country.
Still, to paraphrase the famous misquote of auto executive Charles Wilson, what’s terrible for Bud Light sales is now good for America. With every viral anti–Bud Light video and twelve-pack moldering on a store shelf or in a warehouse, the message is being sent to other corporations that they may come to regret their gratuitous forays into the culture war.