
Two days after Hershey's Canada debuted its controversial International Women's Day ad campaign featuring a transgender woman, The Daily Wire co-founder Jeremy Boreing announced he is competing with the candy company by launching his own brand.
On Friday, Boreing released a 49-second commercial on Twitter introducing Jeremy's Chocolate, strongly encouraging people to stop supporting "woke chocolate companies that hate you."
Taking a swing at the newly-released Hershey's "Her for She" wrapper, he showcased two milk chocolate bars labeled "HeHim" and "SheHer."