
The influential advertising coalition known as the Global Alliance for Responsible Media (GARM) announced their dissolution on Thursday after facing multiple lawsuits from social media companies accusing the group of censoring conservatives, Business Insider reported.
The World Federation of Advertisers, who established GARM, told its employees that they would be “discontinuing” the advertising group, saying the decision was “not made lightly,” according to Business Insider. The decision came after tech platforms X and Rumble both filed separate lawsuits against GARM for allegedly colluding with advertising agencies to withhold monetization from conservative outlets and other “disfavored platforms” on Tuesday.