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Bud Light has lost its position as the best-selling beer in the US after facing a boycott, new figures show.
In the four weeks to 3 June sales were down by almost a quarter, according to consulting firm Bump Williams.
Some drinkers in the US stopped buying Bud Light after transgender influencer Dylan Mulvaney showed off a personalised can of the beer.
It means Modelo Especial has taken the top spot, with 8.4% of US beer sales by value in the period.
Bud Light had kept its position as America's best-selling beer for the first five months of the year, according to an analysis by consulting firm Bump Williams of data from research firm Nielsen.
However, the figures show that sales of Bud Light have slumped since April, when Ms Mulvaney posted an image on Instagram of a personalised can of Bud Light that the beer maker had sent her.