Bud Light sales plunged in May, toppling the beer brand from its longtime perch as the nation's best-selling brew.

Parent company Anheuser-Busch InBev (ABI) sold $297 million worth of Bud Light for the four weeks ending May 28 — a 23% drop from the same time period the year before, according to consumer behavior data analytics firm Circana. Modelo Especial ranked No.1 in May, with $333 million in sales — a 15% increase from 2022.

Some Chicago gay bars have removed Anheuser-Busch products, including Bud Light, from their shelves to protest the company’s response to the backlash over its ad campaign with transgender influencer Dylan Mulvaney.

Anheuser-Busch said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist.

Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a personalized Bud Light can to transgender activist and influencer Dylan Mulvaney as part of a promotion for the beer brand’s March Madness contest.

The maker of Bud Light, Anheuser-Busch, said on Tuesday that two of its executives were on a leave of absence after the beer was featured in a social media promotion by a transgender influencer.

Bud Light’s sales have slumped amid calls for a boycott because of the advertisement and criticism of the company’s response to the backlash, which included targeted harassment of one of the executives who is on leave.

Anheuser-Busch placed two marketing executives on leave following backlash over Bud Light's collaboration with a transgender activist, the latest attempt by the company at damage control amid a conservative boycott of the brand. 

Alissa Heinerscheid, Bud Light's marketing vice president, has reportedly been placed on involuntary leave. Anheuser-Busch also placed her boss, Daniel Blake, who oversees marketing for the company's larger brands, on a leave of absence, according to the Wall Street Journal. 

Anheuser-Busch’s top executive on Friday offered an apology flatter than a day-old Bud Light as the beer giant reels from the backlash over its sponsorship deal with controversial transgender influencer Dylan Mulvaney.

“We never intended to be part of a discussion that divides people,” Anheuser-Busch InBev CEO Brendan Whitworth said.

“We are in the business of bringing people together over a beer.”

Whitworth’s statement made no mention of the sponsorship deal with Mulvaney — which has led to calls for a boycott of the nation’s largest beer company.

Joe Rogan’s rabid fan base soured on the Spotify star after he took a sip of Bud Light during his podcast and said the controversy surrounding Dylan Mulvaney’s partnership was much ado about nothing.

“Wonder how much Bud paid him for that,” one Twitter user commented.

Another Twitter user accused Rogan of “sitting on the fence” while he “plays it safe.”