Young Americans are supporting the Republican Party in greater numbers, a new poll has found, highlighting a large divide among people aged under 30.

According to a new Yale Youth Poll, a survey affiliated with the Yale Institution for Social and Political Studies, voters aged 18 to 21 lean Republican by 11.7 points when asked who they would support in the 2026 Congressional elections, while voters aged 22 to 29 favored Democrats by 6.4 points.

On a Sunday morning in January, 20- and 30-somethings packed the chapel inside Temple Ohabei Shalom, a historic synagogue on the main thoroughfare of a quiet residential neighborhood near Boston. Stained-glass windows and stage lights cast a kaleidoscope of colors across the dimly lit space. The congregants were part of Grace City, a nondenominational church that began meeting in the synagogue last fall after outgrowing their previous meeting spot at a coworking space downtown. The church started in 2019 with just 50 people, but after Covid, attendance surged.

Young Men Left Behind

After many years of steady decline, the share of Americans who identify as Christians shows signs of leveling off – at least temporarily – at slightly above six-in-ten, according to a massive new Pew Research Center survey of 36,908 U.S. adults.

The Religious Landscape Study (RLS) is the largest single survey the Center conducts, aiming to provide authoritative figures on the size of U.S. religious groups because the U.S. census does not collect that information.

Last week, presumptive US Democratic nominee Kamala Harris delivered one of the most important messages of her presidential campaign so far:

I’ve heard that recently I’ve been on the ‘For You’ page, so I thought I would get on here myself.

She wasn’t speaking to a typical crowd of supporters at a campaign rally, or to journalists at a White House press conference – but to an audience of 20 million TikTok users.

By the time that former President Donald J. Trump joined TikTok in June, conservative content was flourishing on the social media platform, known for its grip on young people.

Young Black Americans in town for a popular Philadelphia music festival went on the record to voice their displeasure with President Biden.

The Washington Post reported Wednesday that it spoke to around thirty young Black voters at the "Roots Picnic" over the weekend, a popular music festival hosted by hip-hop group The Roots in the city. Most of the voters told the outlet don’t support Trump for president, but they also don’t want Biden.

In the 2010s, brands increasingly sold the public a social message. You couldn’t just sell soap – you had to sell personal hygiene products that encouraged society to accept people of all sizes. You couldn’t just sell soda – you had to sell soda that promoted peace between socially opposing groups. Even if the most cynical and toxic brands painted themselves as having a warm, human sensibility and strong political values. For some, such marketing was visibly self-serving and insincere.

Dating apps such as Tinder and Bumble are exploring extra features and new branding to attract more Generation Z women in response to warnings that female users are suffering “burnout” on matchmaking platforms.

Match Group, which has more than 40 dating brands including Tinder and Hinge, and Bumble, which also owns Badoo and Fruitz, have both said they plan to boost content moderation and introduce other tools to improve women’s experiences.