Welcome to Bw Daily, the Bloomberg Businessweek newsletter, where we’ll bring you interesting voices, great reporting and the magazine’s usual charm every weekday. Let us know what you think by emailing our editor here! If this has been forwarded to you, click here to sign up. Bonus: We will be sending a special newsletter about the Bloomberg Invest conference from our own Sonali Basak. Look for it later! • Meet the golf-crazy financier who made the shock PGA-LIV truce happen. • Arctic summers will be ice-free as soon as the...

Apple has unveiled its highly anticipated next-generation spatial computing device, Apple Vision Pro. The device will retail at $3,499 and be available in early 2024. It is an augmented reality (AR) experience, with graduated immersive experiences that come very close to virtual reality (VR) at times. I had the chance to try the headset for about 20 minutes. The optics and interface are true “wow” factors. Here’s what is interesting about the announcement. Apple: • Announced a new computing device — not a headset. First, the device stands alone —...

CUPERTINO, Calif.—Going into the Vision Pro demo room at Apple’s WWDC conference, I wasn’t sure what to expect. The keynote presentation, which showed everything from desktop productivity apps to dinosaurs circling a Vision Pro user in space, seemed impressive, but augmented reality promotional videos often do. They depict a seamless experience in which the elements of digital space merge with the user’s actual surroundings completely. When you actually put on the headset, though, you'll often find that the promotional video was pure aspiration and reality still has some catching up...

TechCrunch tried out the Apple Vision Pro headset, concluding that it is very good — but perhaps also too good to be true. Apple has a long history of launching first-generation products that are pretty decent, before quickly following up with updates and amendments that make the original kit better. From hardware engineers, you occasionally hear an under-breath muttered comment along the lines of “the third generation of X was the one we wanted to ship in the first place.” That isn’t uncommon in hardware; it’s pretty rare that a...

A few hours after Apple's long-awaited Vision Pro reveal yesterday, Bloomberg's Mark Gurman (who managed to report on most of the device's major features months before it launched) noticed something odd: none of Apple's promotional videos or any of the footage from the show floor actually showed Apple CEO Tim Cook or any other Apple executive wearing the new product they had just announced. The entire presentation encapsulated everything that has changed about Apple product events since the Steve Jobs era—a shift away from onstage speeches to pre-recorded videos, a...

In a bold move towards merging the physical and digital realms, Apple has unveiled its latest innovation - the Apple Vision Pro. This groundbreaking AR headset was introduced at the company’s annual WWDC event, and while that was just one day ago, it already has the potential to transform the music industry as we know it. With its ability to seamlessly blend virtual and augmented reality features, the Apple Vision Pro opens up a world of possibilities for musicians, fans, and music enthusiasts. This cutting-edge technology might reshape the music...

Perhaps in the not-so-distant future, we’ll all wrap up our days of immersive work meetings and 3-D movies and turn our Vision Pro headsets toward web browsing, musing at how early reviewers failed to appreciate how groundbreaking Apple Inc.’s new headset would become. Or, perhaps, we’ll be sitting around with our iPhones, wondering how those reviewers thought Apple AAPL, could get any traction at all for a pair of high-tech goggles costing $3,499. See more: Apple’s Vision Pro is ‘frightening’ in the best way—but many questions remain In the weeks...

Apple’s big reveal at its annual Worldwide Developer’s Conference (AWDC), an augmented reality (AR) headset with some eye-catching features called the Apple Vision Pro, drew mockery on social media for its high price tag of $3,500. While it’s unlikely that Apple is hoping for mass consumer adoption with the first iteration of its headset, that didn’t stop Twitter users from piling on. A video of the audience from Apple’s conference revealed widespread groans and laughter when Apple revealed the Vision Pro’s price tag, which is more than three times the...

Apple’s AAPL -1.17%decrease; red down pointing triangle new mixed-reality headset is a bet that the future of computing is the metaverse. A lot of other companies think so too. The iPhone maker’s $3,499 Vision Pro headset, set to go on sale next year, joins a crowded field from rivals such as Meta Platforms META 0.94%increase; green up pointing triangle , TikTok owner ByteDance, Samsung Electronics and Sony. They are predicting that entertainment, work and leisure will take place in virtual reality or with digital content interspersed with the real world....