The Biden campaign released a new ad Monday morning as part of a $50 million ad blitz ahead of the first presidential debate later this month, highlighting former President Trump's conviction, and saying "character" is the central dynamic of the 2024 presidential race. 

The new ad, titled "Character Matters," highlights the verdict in New York v. Trump, when a jury found the former president and presumptive Republican nominee guilty on all 34 counts of falsifying business records in the first degree. Trump pleaded not guilty to the charges and has vowed to appeal the decision. 

"This election is between a convicted criminal who is only out for himself, and a president who is fighting for your family," the ad says, highlighting Trump’s legal challenges and saying the president has been focusing on "lowering health care costs and making big corporations pay their fair share." 

The ad comes ahead of next week’s first presidential debate, which is set for June 27. 

The ad is part of the Biden campaign’s June $50 million paid media campaign. The campaign said the ad will run on general market television and Connected TV in all battleground states and on national cable.